7 Best White-Label Reputation Management Platforms in 2026

Why White-Label Reputation Management Matters for Agencies

Managing online reviews and reputation across dozens of client locations is one of the biggest operational challenges agencies face. White-label reputation management platforms let you deliver review monitoring, response, and generation under your own brand without building the technology from scratch.

This guide compares seven platforms that offer white-label or agency-focused reputation management capabilities.

How We Evaluated These Platforms

We assessed each platform across five dimensions relevant to agencies:

• White-label depth: Can you fully rebrand the dashboard, emails, and reports?
• Review source coverage: How many review sites does the platform monitor?
• Response management: Can you respond to reviews directly from the platform?
• Reporting: Are client-facing reports customizable and automated?
• Pricing transparency: Is pricing publicly listed and predictable?

Synup

Synup provides a full white-label reputation management platform designed for agencies and resellers. The platform covers review monitoring across 60+ sites, review response workflows, and automated review generation campaigns.

Key features:

• Full white-label dashboard with custom branding
• Review monitoring across Google, Facebook, Yelp, and 60+ industry-specific sites
• AI-powered review response suggestions
• Automated review request campaigns via SMS and email
• White-label client reports

Pricing: Custom pricing per location. Contact sales for agency pricing.

Birdeye

Birdeye offers an enterprise-grade experience management platform that includes reputation management, surveys, and messaging. Their agency program provides white-label capabilities for partners managing multiple business locations.

Key features:

• Review monitoring and response across 200+ sites
• AI-generated review responses
• Survey and feedback tools
• Unified messaging inbox
• Custom reporting dashboards

Pricing: Not publicly listed. Requires a demo request.

Podium

Podium focuses on customer interaction for local businesses, combining reviews, messaging, and payments. Their platform is popular with home services, dental practices, and automotive businesses.

Key features:

• Review generation via text message invitations
• Unified inbox for all customer messages
• Webchat widget for lead capture
• Payment processing integration
• Team performance tracking

Pricing: Starting at $399/mo. Higher tiers include additional features.

Reputation.com

Reputation.com (now Reputation) targets enterprise brands in healthcare, automotive, and hospitality. Their platform emphasizes reputation scoring and competitive benchmarking alongside standard review management.

Key features:

• Proprietary Reputation Score metric
• Competitive benchmarking tools
• Review monitoring and response
• Survey distribution and analysis
• Social media management

Pricing: Not publicly listed. Enterprise-focused pricing.

Yext

Yext combines listings management with review monitoring and response. Their platform is strong for businesses that need to manage both directory accuracy and online reputation from a single dashboard.

Key features:

• Review monitoring across major platforms
• Direct review response capabilities
• Integration with Yext Listings for directory management
• Sentiment analysis and reporting
• Knowledge Graph for structured business data

Pricing: Starting at $199/mo for the base plan.

Vendasta

Vendasta operates as a marketplace platform for agencies and channel partners. Their reputation management module is one of many products agencies can resell under their own brand.

Key features:

• Full white-label platform with agency branding
• Review monitoring and response
• Review generation campaigns
• AI-powered response suggestions
• Integrated with 250+ other resellable products

Pricing: Free tier available for getting started. Paid plans from $79/mo.

ReviewTrackers

ReviewTrackers specializes in review monitoring and analytics. The platform aggregates reviews from 100+ sites and provides operational insights for multi-location businesses.

Key features:

• Review aggregation from 100+ review sites
• Automated alerts for new reviews
• Natural language processing for sentiment trends
• Location-level and brand-level dashboards
• API access for custom integrations

Pricing: Not publicly listed. Custom quotes based on location count.

Which Platform Should You Choose?

The right choice depends on your agency's focus:

• Best overall for agencies: Synup offers the deepest white-label capabilities with transparent per-location pricing.
• Best for enterprises: Birdeye and Reputation.com cater to large organizations with complex needs.
• Best for local service businesses: Podium's SMS-first approach works well for businesses that rely on text communication.
• Best for combined listings + reviews: Yext provides a unified platform if you need directory management alongside reputation.
• Best marketplace approach: Vendasta lets you bundle reputation with dozens of other products under one white-label umbrella.

FAQ

Q: What does "white-label" mean in reputation management? White-label means the platform removes the vendor's branding and replaces it with your agency's brand. Clients interact with your brand, not the underlying platform provider.

Q: How many review sites should a reputation platform monitor? Most businesses need coverage of Google, Facebook, and Yelp at minimum. Industry-specific sites (Healthgrades, Cars.com, TripAdvisor) matter depending on the vertical.

Q: Can I switch reputation platforms without losing review data? Review data lives on the source platforms (Google, Yelp, etc.), not in the management tool. You won't lose reviews by switching, but you may lose historical response logs and analytics.